In the development of channel strategy, the channel manager is faced with:
a. A sales decision.
b. An allocation decision.
c. A tactical decision.
d. A logistics decision.
e. An operations decisions.
Question 2Proctor & Gamble Japan may not have failed in its marketing of Pampers to Japanese mothers if it had conducted a:
a. brand awareness study c. a product packaging design study
b. consumer segmentation study d. a brand attitude study
Question 3One use of microblogging is to start a discussion or participate in an existing conversation.
Indicate whether the statement is true or false
Question 4The remaining suppliers in a rationalized and optimized supply base are seldom capable of performing additional tasks or providing other products and services that add value to the buyer-supplier relationship.
a. True
b. False
Indicate whether the statement is true or false
Question 5Unstructured questions increase the potential for interviewer bias.
Indicate whether the statement is true or false
Question 6The channel manager should allocate the distribution task to:
a. As many intermediaries as possible.
b. His/her own firm whenever possible.
c. Those firms that can perform them most efficiently.
d. The lowest-cost channel member.
e. None of these apply.
Question 7Which of the following statements is true regarding Chinese cosmetics consumers?
a. Chinese women focus primarily on outward appearance and strive to make a bold personal statement.
b. Chinese consumers spend 1.3 percent of GDP on cosmetics and toiletries.
c. Chinese consumers prefer less color and simple graphics and typography for their product package.
d. All of the above are true regarding Chinese cosmetics consumers
Question 8Odeo was the first microblogging service.
Indicate whether the statement is true or false
Question 9During the early phases of supply base rationalization and optimization, the process usually results in an absolute reduction in the total number of suppliers.
a. True
b. False
Indicate whether the statement is true or false
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