What are some of the cautions an international marketer should be aware of when making a decision to ...

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign marketing in regards to standardization and adaptation?

Question 2

In many cases, the price charged by a seller may have little or no relationship to actual costs.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Typically, the larger the producer or manufacturer, the higher the __________ power bases available to it.
 a. expert and reward
  b. expert and legitimate
  c. reward and coercive
  d. legitimate and coercive
  e. There is no pattern that can be generalized.

Question 4

Hourly compensation costs for production workers in manufacturing in the United States are among the highest in the world.
 
 Indicate whether the statement is true or false

Question 5

Social media marketing tools are design to support or automate common SMM activities which include content generation, publishing, testing, analysis, and more.
 
 Indicate whether the statement is true or false

Question 6

Which legislation requires the U.S. Trade Representative to set country-specific negotiating objectives for reciprocity and consideration of retaliatory options to assure intellectual property protection?
 a. Fair Trade Act
  b. Intellectual Property Rights Improvement Act
  c. Trademark Counterfeiting Act
  d. Omnibus Tariff and Trade Act

Question 7

Some sellers rely on a detailed analysis of internal cost structures to establish price, whereas others simply price at a level comparable to the competition.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Large retailers tend to have ________ power over their smaller manufacturers or suppliers.
 a. low levels of coercive
  b. referent
  c. high levels of expert
  d. high levels of reward
  e. low levels of legitimate