With the increased amount of outsourcing occurring in every global company today, the majority of the cost of goods sold is driven by suppliers, which are outside the four walls of an organization.
a. True
b. False
Indicate whether the statement is true or false
Question 2Franchisors have the right to tell franchisees how to market products because of the franchise contract. In this case, franchisors are emphasizing the use of:
a. Referent power.
b. Reward power.
c. Legitimate power.
d. Coercive power.
e. Expert power.
Question 3____________________ entails placing the brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.
Fill in the blank(s) with correct word
Question 4The first step in evaluation is:
A) identifying business objectives.
B) deciding on a campaign.
C) measuring.
D) calculating ROI.
E) none of these.
Question 5The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:
a. perception.
b. benefits.
c. brand.
d. position.
Question 6Price analysis focuses simply on a seller's price with little or no consideration given to the actual cost of production.
a. True
b. False
Indicate whether the statement is true or false
Question 7_________ is defined as when a channel member exerts control or influence over the behavior of another channel member.
a. Aggressiveness
b. Opposition
c. Marketing channel power
d. Leadership
e. Charisma
Question 8Pure ____________________ can be described as an undifferentiated marketing strategy.
Fill in the blank(s) with correct word
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