A/An _____ is issued by the purchaser's bank in conjunction with an affiliate bank in the seller's country which assures the seller that the funds are in the bank.
a. bill of lading
b. letter of credit
c. Incoterm
d. hedging contract
e. tariff
Question 2In order to get retailers to display its product, a manufacturer has to have its salespeople go to the retailers' stores, set up the displays, and instruct them in how to utilize the displays. In this example:
a. Conflict is obviously not present.
b. Channel efficiency is apparently quite high.
c. Extra input is needed to achieve the distribution objective.
d. Trade margins appear to be too low.
e. The manufacturer is unable to achieve channel efficiency.
Question 3____________________ involves having the ability to communicate with the target market.
Fill in the blank(s) with correct word
Question 4Most marketers can easily compute the ROI for their SMM campaigns.
Indicate whether the statement is true or false
Question 5Various factors determine the need for either mandatory or discretionary product adaptation. Which of the following factors is a product characteristic?
a. Nontariff barriers
b. Brand
c. Cost of adapting
d. Profitability
Question 6All of the following are elements of total cost for worldwide sourcing except _____.
a. payment and currency fees
b. port terminal and handling fees
c. communication costs
d. base price
e. new product advertising
Question 7The greater the degree of optimization in carrying out a distribution objective:
a. The lower is the level of channel efficiency.
b. The higher is the level of channel efficiency.
c. The faster the distribution objective is achieved.
d. The lower is the level of conflict.
e. The higher is the level of conflict.
Question 8____________________ of a segment over time used to be a primary consideration mainly for developed countries. Today, however, this is an important consideration in a world environment where products are in different lifecycle stages.
Fill in the blank(s) with correct word
Question 9Name three Best Practices for Social Mobile Marketing.
Question 10Which of the following are typical changes made to products to modify them for the international marketplace?
a. Packaging, measuring units, labeling and usage instructions.
b. Weight, size, and units.
c. Product form and price.
d. Sweetness levels and color.
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