Despite its apparent simplicity, barter is one of the least-practiced forms of countertrade today.
a. True
b. False
Indicate whether the statement is true or false
Question 2Vertical marketing systems are typically divided into the following three basic categories:
a. Corporate, contractual, and horizontal.
b. Contractual, vertical, and franchise.
c. Administered, contractual, and corporate.
d. Corporate, voluntary associations, and administered.
e. Retailers' cooperatives, contractual, and corporate.
Question 3Mont Blanc pursues a concentrated targeting strategy.
Indicate whether the statement is true or false
Question 4On discussion forums, a troll is:
A) another way to describe a 'sock puppet.'
B) someone caught using ALL CAPS in a forum post.
C) a new forum user.
D) a person who uses a misleading avatar.
E) someone who attacks or personally insults other users.
Question 5Which of the following is a key impediment to international franchising?
a. Keeping current with market prospects overseas.
b. Increased risk of implementing a new concept.
c. Increased outflow of foreign exchange from recipient nations.
d. Governmental objections, since it replaces export jobs.
Question 6Barter requires trading parties to enter into a series of contracts to fulfill trading requirements.
a. True
b. False
Indicate whether the statement is true or false
Question 7A wholesaler attempts to secure retailer acceptance for its own brand of guitars. That wholesaler also carries similar guitars from a manufacturer of a nationally known brand. This is an illustration of:
a. Horizontal competition.
b. Vertical competition.
c. Channel system competition.
d. Intertype competition.
e. Multiple channel competition.
Question 8Procter & Gamble pursues a differentiated target strategy.
Indicate whether the statement is true or false
Question 9Which of the following social news sites takes a humorous view of the news?
A) Fark
B) Digg
C) Reddit
D) Buzzfeed
E) Upworthy
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