The company selling a product in a later stage of the life cycle will most likely manufacture the product in a developing country, where labor is inexpensive, to sell it all over the world.
Indicate whether the statement is true or false
Question 2Flickr was the first photo sharing site.
Indicate whether the statement is true or false
Question 3When a global marketing firm participates in foreign direct investment with 100 ownership of an entity, this is known as sole proprietorship.
Indicate whether the statement is true or false
Question 4All of the following are common contingency management tools that can be effectively used at the tactical level to assist the supply manager in identifying, analyzing, reducing, and monitoring supply base risk except _____.
a. single sourcing
b. inventory
c. automated visibility and early warning systems
d. use of third party intermediaries
e. scenario analysis
Question 5Kohl's discount department store has used all of the following techniques of marketing strategy except:
a. Use of a racetrack' layout to expose customers to a maximum amount of merchandise.
b. Allow customers to spend less time in the store but buy more merchandise.
c. Sell brand name apparel.
d. Differentiate its store layout from competitors.
e. Increase use of multi-media advertising techniques.
Question 6A product in the later stages of its life cycle will be sold to consumers worldwide, regardless of country development level.
Indicate whether the statement is true or false
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