Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?
a. Ensure that local managers participate in the development of marketing strategies.
b. Dictate to the local markets the philosophy of the global headquarters.
c. Encourage local managers to generate ideas for possible global use.
d. Maintain a product portfolio that includes locals as well as regional and global brands.
Question 2Supplier certification applies only to entire companies or products, rather than a specific part, process, or site.
a. True
b. False
Indicate whether the statement is true or false
Question 3Giving mid-level managers more experience in working with others of different nationalities to expose them to other markets and surroundings is known as:
a. articulation.
b. profit sharing.
c. placement of objectives.
d. personnel interchange.
Question 4The objective of supplier certification is to ensure that nonconforming items are not created or do not leave a supplier's facility.
a. True
b. False
Indicate whether the statement is true or false
Question 5How is information exchange facilitated in a global company?
a. Dictation
b. Routing
c. Worldwide conferences and periodic meetings
d. Monopolizing
Question 6A grassroots TQM effort that emanates from the lower levels of the organization is doomed to failure without active and visible top management commitment and support.
a. True
b. False
Indicate whether the statement is true or false
Question 7The successful global marketers of the new century will be those who can achieve a balance between country managers and global:
a. customers.
b. importers.
c. brands.
d. product managers at headquarters.
Question 8Even when given the proper climate in which to work, most people do not want to do a good job.
a. True
b. False
Indicate whether the statement is true or false
Question 9NIH syndrome is about:
a. the concepts of parochial schools and their demise in the face of public education.
b. local government and the inability of structured taxation to replace global expenditures.
c. local offices feeling that global headquarters are forcing the planning process on them.
d. pre-presentation of suggested quality reforms.
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