To succeed in a market, the international marketer needs much more than business know-how.
Indicate whether the statement is true or false
Question 2Today, buyers seldom use the Internet to help locate potential sources that might qualify for further evaluation.
a. True
b. False
Indicate whether the statement is true or false
Question 3The AMA Marketing Boot Camp
a. is useful for marketers who are new to the profession b. is useful for marketing teams within organizations
c. provides information on topics such as branding and social media d. all of the above
Question 4Code law is based on tradition and depends less on written statutes and codes than on precedent and custom.
Indicate whether the statement is true or false
Question 5Trade shows are seldom an ineffective way to gain exposure to a large number of suppliers at one time.
a. True
b. False
Indicate whether the statement is true or false
Question 6Professional development does not include
a. fringe benefits b. meetings
c. courses d. networking opportunities
Question 7Even though firms that are expropriated may deplore the low levels of payment obtained, they frequently accept them in the absence of better alternatives.
Indicate whether the statement is true or false
Question 8Suppliers seldom use trade journals to advertise their products or services.
a. True
b. False
Indicate whether the statement is true or false
Question 9Involvement in professional organizations
a. is no longer a top priority for high school students b. is still important after landing a career
c. provides only short-term career benefits d. is not as important as high grades in school
Question 10Expropriation is a term used to describe the U.S. government's investment in foreign technology with the intent to spur development of trade partners.
Indicate whether the statement is true or false
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