Center-led organizations have the same total authority that purely centralized units do.
a. True
b. False
Indicate whether the statement is true or false
Question 2Technological innovations, product features, and customer service are some nonprice ways to make a product portfolio stand out.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following began in 1947 as a set of rules for nondiscrimination, transparent procedures, and settlement of disputes in international trade?
a. Free Trade Area of the Americas
b. General Agreement on Tariffs and Trade
c. Trade-Related Aspects of Intellectual Property Rights
d. General Agreement on Trade in Services
Question 4All of the following are elements of successful supplier suggestion programs except _____.
a. the savings from the suggestion are often shared 50/50, not kept solely by the buying company
b. the program focuses on cost improvement, not simply cutting the supplier's margins
c. successful buying companies provide prompt feedback to the supplier on its suggestion and also implement good suggestions promptly
d. it is critical to acknowledge the supplier's suggestion, through an awards program, newsletter, or announcement at a supplier conference
e. the supplier should be allowed to keep 100 of the savings since it came up with the idea
Question 5The strategy of using very popular movie stars to act in a TV series usually backfires both for the performer and for the television program.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which organization has been called a remarkable success story of postwar international organization that was never intended to become one?
a. GATT
b. WTO
c. IMF
d. UN
Question 7Which of the following are not examples of technology roadmaps?
a. Incorporation of new AICPA accounting standards into existing accounting systems.
b. Projected performance specifications for a class of products or processes.
c. An intention to integrate a new material or component.
d. Development of a product to meet customer requirements that is currently unavailable in the market.
e. Integration of multiple complementary technologies that results in a radically new product.