Strengths and weaknesses are generally identified by looking at the past and current conditions of a business.
a. True
b. False
Indicate whether the statement is true or false
Question 2All of the following measures by the Roman Empire contributed to the functioning of the international marketplace and to the reduction of business uncertainty except:
a. the marching of its legions and warfare.
b. an excellent communication system.
c. a systematic law.
d. central market locations through the founding of cities.
Question 3Using _____, the supplier is given blueprints and told to make the product from them.
a. black box design
b. gray box design
c. red box design
d. white box design
e. shadow box design
Question 4Marketing intelligence means that a company is the leader in its industry.
a. True
b. False
Indicate whether the statement is true or false
Question 5In order to be successful in international trade, policymakers must be willing to trade off long-term goals to achieve short-term objectives.
Indicate whether the statement is true or false
Question 6All of the following questions are important in considering new or existing suppliers for integration except _____.
a. Is the supplier capable of hitting affordable targets regarding cost, quality, conductivity, weight, and other performance criteria?
b. Does the supplier have sufficient marketing funds for promoting its new products?
c. Will the supplier be able to meet product introduction deadlines?
d. Will the supplier be able to increase capacity and production fast enough to meet our market share requirements?
e. Do the supplier's personnel have the required training to start up required processes and debug them?
Question 7Product, price, promotion, and distribution are part of the marketing mix.
a. True
b. False
Indicate whether the statement is true or false
Question 8The U.S. need is for a reactive trade policy responses to specific situations.
Indicate whether the statement is true or false
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