While considering international issues and repercussions and making decisions all the following are considered except:
a. What marketing adjustments are or will be necessary?
b. What opportunities from global competition should I expect?
c. Does my market have borders?
d. What are my strategic global alternatives?
Question 2The need for confidentiality regarding financial, product, and process information is the most frequently cited reason for not developing closer supplier relationships.
a. True
b. False
Indicate whether the statement is true or false
Question 3Most people involved in sales careers are not paid high salaries.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which of the following statements is NOT true when describing the role of and the effect of international marketing on companies?
a. International markets can become a source of growth.
b. International markets can become a source of profit.
c. International markets can improve quality of life that would not have existed.
d. International markets can simplify the process and eliminate complex business decisions.
Question 5A long-term contract does not provide an incentive for a supplier to invest in new plants and equipment.
a. True
b. False
Indicate whether the statement is true or false
Question 6Selling is the direct, personal communication with prospective customers to assess their needs.
a. True
b. False
Indicate whether the statement is true or false
Question 7According to the text, international marketing differs from domestic marketing in three substantial ways. What are the three differences that marketers must take into account when conducting business internationally?
a. Distance, products, and ideas
b. Threats, exceptions, and tolerance
c. Postage rates, telephone signals, and personal contact
d. Different laws, cultures, and societies
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