After marketing data is gathered, researchers will look for patterns in the data and draw ...

After marketing data is gathered, researchers will look for patterns in the data and draw conclusions based on those patterns.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The first step in marketing research is to collect the data.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Research has shown that the quality of a TV advertisement is directly connected with how memorable the ad is to viewers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Once people agree to participate in market research, companies can use the data those people provide in any way they choose.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Deceiving people when conducting marketing research usually leads to important findings that a company can use to improve its business.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Some large companies have a marketing research department within the firm but also work with outside marketing research firms.
 a. True
  b. False
 Indicate whether the statement is true or false