Secondary data
a. is collected by observing consumer behavior b. is collected through consumer surveys
c. has already been collected for some other purpose d. is obtained for the first time
Question 2External sources of information for businesses do not come from
a. government reports b. the company's financial reports
c. trade and professional organizations d. business publications
Question 3Most consumers
a. have limited financial resources b. conduct research before making everyday purchases
c. use the decision-making process to decide how to spend their limited resources d. both a and c
Question 4Emotional purchases are more likely not to occur when
a. individuals are shopping for groceries on a tight budget b. individuals are attending their favorite concert
c. individuals are watching a college football rivalry and their team is winning d. fans are given the opportunity to attend the Super Bowl
Question 5Realization of one's self potential is referred to as the __________ need in Maslow's Hierarchy of Needs.
a. self-esteem b. self-actualization
c. physiological d. security
Question 6__________ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States.
a. Geographic b. Demographic
c. Psychographic d. Behavioral-based
Question 7Each of the following is an example of a market segment except
a. freshmen at a four-year high school b. students at a university who purchase season football tickets
c. all teenagers in the United States d. female NASCAR fans
Question 8__________ is not part of Maslow's Hierarchy of Needs.
a. Financial stability b. Self-actualization
c. Security d. Physiological needs
Question 9Today's consumers
a. are more mobile than ever before b. have more choices for their discretionary income
c. consider benefits derived when making purchases d. all of the above
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