The marketing concept requires maintenance of important relationships with customers.
a. True
b. False
Indicate whether the statement is true or false
Question 2About half of every dollar that consumers spend on products pays for marketing costs.
a. True
b. False
Indicate whether the statement is true or false
Question 3Television is considered a more mature distribution medium than the Internet.
a. True
b. False
Indicate whether the statement is true or false
Question 4Television initiated the merger of technology and entertainment.
a. True
b. False
Indicate whether the statement is true or false
Question 5Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.
a. True
b. False
Indicate whether the statement is true or false
Question 6The term entertainment is generally applied to games of athletic skill.
a. True
b. False
Indicate whether the statement is true or false
Question 7Think of one of your recent purchases. List and describe how the seven core standards of marketing were involved with a recent purchase.
Question 8Give examples of four celebrities and/or athletes who endorse products. Explain why these individuals are good spokespersons for the products that they endorse. Why do advertisements use celebrities for endorsements?
Question 9Give three detailed examples of how fans' emotional ties to sports affect their behavior. Your examples should describe in detail both positive and negative behaviors.
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