A person's __________ refer to the individual's anticipated or planned future behavior.
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Question 2__________ refers to an individual's overall evaluation of something.
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Question 3The ability of a data collection technique to provide many types of primary data is known as __________.
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Question 4The three major considerations in test marketing are __________, __________, and __________.
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Question 5List the six specifications of a descriptive study: __________, __________, __________, __________, __________, and __________.
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Question 6A fixed sample of respondents who are measured repeatedly over time with respect to the same variables is called a __________ panel.
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Question 7A test market in which the company sells the product through its normal distribution channels is called a __________.
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Question 8This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors: __________.
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