In general, when embarking on a test marketing program, which form of test marketing should be considered as a first step?
a. Controlled test marketing
b. Forced-distribution test marketing
c. Standard test marketing
d. Simulated test marketing
e. Electronic test marketing
Question 2Apex Manufacturing has developed an ingenious twist on a widely available home cleaning product. Management wishes to test market the new product, but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate Apex's modification. Which type of test marketing would you recommend to Apex?
a. Controlled test marketing
b. Standard test marketing
c. Forced distribution test marketing
d. Simulated test marketing
e. Electronic test marketing
Question 3Typical examples of control problems associated with test marketing are
a. lack of cooperation of retailers.
b. over attention to in store conditions, such as always stocked shelves.
c. attempts by competitors to sabotage test market results.
d. Both a and c.
e. a, b, and c.
Question 4The recommended minimum time spent in test market is
a. less than 3 months.
b. 3 6 months.
c. 7 9 months.
d. 10 12 months.
e. 13 18 months.
Quick Reply
