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mvast mvast
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7 years ago
Typically, __________ experiments have greater internal validity, and __________
  experiments have greater external validity.
 a. lab; field
  b. field; lab
  c. field; field
  d. lab; lab
  e. The internal and external validities are usually the same for both types of experiments.

Question 2

Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price constant at 2.95 . Hershey wonders if the additional candies would cause sales to increase; enough to offset the higher costs. What type of primary data research should the company use to answer this question.
 a. Conduct focus group interviews in a laboratory setting.
  b. Use telephone interviews with current and potential customers.
  c. Use observation research.
  d. Use experimental research.
  e. Use mail surveys with current customers.

Question 3

The outcome variable that is influenced by the manipulation of another variable(s) is called
  the __________ variable.
 a. causal
  b. independent
  c. descriptive
  d. dependent
  e. resultant
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PerhapsPerhaps
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7 years ago
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mvast Author
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7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
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You make an excellent tutor!
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2 hours ago
Good timing, thanks!
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