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galekias galekias
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6 years ago
A claimed advantage of the focus group interview is an interaction effect where a comment by one individual often triggers a chain of responses from the other participants. This is known as
 a. synergism.
  b. serendipity.
  c. stimulation.
  d. snowballing.
  e. None of the above.

Question 2

Which of the following characteristics is NOT desirable in a focus group interviewer moderating a session?
 a. Kind but firm
  b. Permissiveness
  c. Flexibility
  d. Sensitivity
  e. All of the above are desirable characteristics.

Question 3

Which of the following statements about focus groups is FALSE?
 a. Most focus groups consist of 8 to 12 members.
  b. Respondents for groups are generally selected so that they are relatively homogeneous.
  c. Firms like to recruit people who have not participated in a focus group previously.
  d. Firms like to have groups in which some of the participants are friends.
  e. Professional moderators tend to produce better discussion than those more intimately involved in the research.
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Keja12Keja12
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6 years ago
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galekias Author
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6 years ago
This site is awesome
kriggs62
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lolaww
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2 hours ago
Brilliant ツ
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