Which of the following characteristics of a social system could result in the slowing of an ...

Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion?
a. a high degree of modernity
b. a high degree of homophily
c. a high degree of physical distance between members
d. the existence of opinion leaders
e. a low degree of physical distance between members

Question 2

Which of the following is TRUE?
a. Marketing researchers often know more about the customers, industry, and competitors than anyone in the company with the same years of experience.
b. Marketing researchers must develop an understanding of business in general and marketing processes specifically.
c. Researchers working in smaller companies tend to have more specialized tasks than employees working in large firms.
d. Researchers working in European firms tend to have more specialized tasks than employees working in U.S. firms.
e. Both a and b above are true.

Question 3

Which of the following emphasizes the division of the sample into subgroups so as to learn how the dependent
variable varies from subgroup to subgroup?
a. Longitudinal analysis
b. Coding
c. Cross-sectional analysis
d. Cross tabulation
e. One-way tabulation

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Which of the following characteristics of a social system could result in the slowing of an ...

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