Psychographics refers to the a. social influences on consumers. b. description of consumers on the ...

Psychographics refers to the
a. social influences on consumers.
b. description of consumers on the basis of their reference group.
c. description of consumers on the basis of their psychological characteristics.
d. description of consumers on the basis of their ethnicity or region of the country.
e. demographic influences on consumers.

Question 2

Sampling errors are the least manageable of all types of errors.
a. True
b. False
Indicate whether the statement is true or false

Question 3

Consumers in university towns can be clustered into several lifestyle groups, including fraternity row, granolas, graduate couples, and hangers on. This is an example of a description of consumers by
a. demographics.
b. psychographics.
c. SES.
d. socioeconomic status.
e. physiological spending patterns.

Question 4

In a mail survey, 500 questionnaires were sent out but only 200 were returned.
a. This survey has random sampling error.
b. This survey has a response bias.
c. This survey has nonresponse error.
d. This survey suffers from deliberate falsification.
e. None of the above.

Home Search Q & A Board Gallery Resource Library Blog Dictionary Chat	Quick Links Start a Topic Latest Topics Unanswered Questions Courses Study Tools Browse by Textbook	Social Facebook YouTube Community Stats Who's Online Trending Staff	Help About Us Take the Tour Study Tips Posting Guidelines Terms and Policies Contact Us
Biology Forums - Study Force © 2010-2024 \| Powered by SMF \| SMF © 2015, Simple Machines \| Sitemap Biology-Forums.com is not affiliated with any publisher. Book covers, title and author names appear for reference only.

Psychographics refers to the a. social influences on consumers. b. description of consumers on the ...

Related Topics