In marketing Pampers disposable diapers, Procter & Gamble developed different versions of a TV ad to account for variations in language and accent in different regions of the German-speaking world. This is an example of marketers appealing to
a. consumption patterns, as affected by the region of a country.
b. disposal patterns, as affected by income level.
c. attention to acquisition, as affected by distribution.
d. communication patterns, as affected by the region of a country.
e. ethnicity to impact motivation to process information.
Question 2Which of the following are advantages of stratified over simple random sampling?
a. Ensures adequate representation from each stratum of interest.
b. Can produce more precise sample statistics.
c. Allows for the comparison of variables between strata.
d. Takes advantage of homogeneity within groups.
e. All of the above.
Question 3In Thailand, northern consumers, particularly near the Cambodian and Burmese borders, differ in their food preferences from consumers who live in the central plains, including Bangkok, and those in the southern regions on the seacoast. This is best thought of as an example of how
a. repeat purchasing is affected by the level of cognition.
b. disposal patterns are affected by income level.
c. consumption patterns are affected by the region of a country.
d. attention to acquisition is affected by distribution.
e. ethnicity impacts motivation to process information.
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