Discuss the concept of competitive advantage and explain how quality is a competitive advantage. ...

Discuss the concept of competitive advantage and explain how quality is a competitive advantage.
 
  What will be an ideal response?

Question 2

Which of the following steps in Kotter's eight-step plan for implementing change represents the movement stage in Lewin's three-step model?
 
  A) Establish a sense of urgency by creating a compelling reason for why change is needed.
  B) Plan for, create, and reward short-term wins that propel the organization toward the new vision.
  C) Form a coalition with enough power to lead the change.
  D) Create a new vision to direct the change and strategies for achieving the vision.
  E) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.

Question 3

John Kotter built on Lewin's three-step model to create a more detailed approach for implementing change. Which of the following steps in Kotter's eight-step plan for implementing change represents the unfreezing stage in Lewin's three-step model?
 
  A) Plan for, create, and reward short-term wins that move the organization toward the new vision.
  B) Consolidate improvements, reassess changes, and make necessary adjustments in the new programs.
  C) Create a new vision to direct the change and strategies for achieving the vision.
  D) Empower others to act on the vision by removing barriers to change and encouraging risk taking and creative problem solving.
  E) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.

Question 4

Which of the following is the last step in Kotter's eight-step plan for implementing change?
 
  A) Form a coalition with enough power to lead the change.
  B) Establish a sense of urgency by creating a compelling reason for why change is needed.
  C) Communicate the vision throughout the organization.
  D) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.
  E) Consolidate improvements, reassess changes, and make necessary adjustments in the new programs.

Question 5

Which of the following is the first step in Kotter's eight-step plan for implementing change?
 
  A) Create a new vision to direct the change and strategies for achieving the vision.
  B) Establish a sense of urgency by creating a compelling reason for why change is needed.
  C) Plan for, create, and reward short-term wins that move the organization toward the new vision.
  D) Form a coalition with enough power to lead the change.
  E) Communicate the vision throughout the organization.

Question 6

A company that competes by offering unique products that are widely valued by customers is following a ________.
 
  A) leadership strategy
  B) differentiation strategy
  C) focus strategy
  D) functional strategy

Question 7

A cost leadership strategy requires a firm to ________.
 
  A) maintain the lowest cost structure
  B) maintain the lowest prices to its customers
  C) aim at a cost advantage in a niche market
  D) match its competition's prices