The final step in the strategic management process allows an organization to understand the ________.
A) effectiveness of the strategies used
B) implementation of the strategies
C) formulation of the strategies
D) resources and capabilities it possesses
Question 2You have threatened to eliminate positions and even to close down the company if your sales personnel don't change their attitudes. The method for overcoming resistance that you have chosen is ________.
A) education and communication
B) participation
C) negotiation
D) coercion
E) cooptation
Question 3If a bank estimates the capabilities of its employees who provide customer service prior to implementing a new training program designed to change their method of providing customer service, it is ________.
A) conducting an external analysis
B) formulating its competitive strategies
C) performing an internal analysis
D) performing an employee audit
Question 4The major value-creating capabilities of the organization are known as its ________.
A) strengths
B) competitive advantages
C) core competencies
D) resources
Question 5Helen, the owner of Crazy Cupcakes, is conducting a SWOT analysis of her company. Which of the following represents an opportunity for expansion?
A) There has been a trend toward personalized cupcakes for a variety of occasions.
B) The production process was found to be highly efficient and wastage was kept to a minimum.
C) In a taste test, Crazy Cupcakes products ranked higher than competitors in the taste and texture segments.
D) One of Crazy Cupcakes competitors has added cookies to its product line.
Question 6You have decided to involve the sales personnel in planning for the change and in stocking appropriate new items to sell to gardeners. The method for overcoming resistance that you have chosen is ________.
A) education and communication
B) participation
C) negotiation
D) manipulation
E) coercion
Question 7Newmark RV is performing an internal analysis. Which of the following would be considered a resource?
A) a patent for a special design feature
B) a method of production not used by competitors
C) strongly positive reviews from existing customers
D) membership in RVIA, the industry association
Question 8Casey realizes that she has a personal characteristic that suggests she is not comfortable interacting with strangers. She interprets this as a(n) ________ if she is to get a job as a salesperson.
A) threat
B) strength
C) weakness
D) opportunity
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