Rational appeals are generally appropriate when a product is expensive or important to health, ...

Rational appeals are generally appropriate when a product is expensive or important to health, security, or financial success.
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Ques. 2

You can reduce your gasoline expenses by installing our fuel-efficient tires on your vehicle is an example of an emotional appeal.
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Ques. 3

Would you like to reduce your daily commute time? is an effective statement for the opening paragraph of a sales message.
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Ques. 4

Direct-mail (vs. e-mail) sales messages are shown to have higher customer response rates.
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Ques. 5

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.
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Ques. 6

Paul wants to convince the members of his staff to begin exercising more. He should use an indirect organizational pattern to persuade the staff.
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Ques. 7

Amanda is writing a claim letter about unsatisfactory service she received at a recent business dinner. She should enclose a copy of her restaurant receipt.
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Ques. 8

A claim message should close with a clear statement of what you want done (a refund, replacement, or credit to your account, for example).
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