Which of the following is true about persuasion in the digital age?
A) The volume and reach of persuasive messages have become limited.
B) Persuasion is less complex and personal.
C) Persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability appeals.
D) Only organizations with dedicated sales teams are in the persuasion business.
Ques. 2AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.
A) direction
B) desire
C) deduction
D) discernment
Ques. 3In identifying a best-selling item, advertisers are hoping to appeal to which psychological trigger?
A) Reciprocation
B) Social proof
C) Authority
D) Commitment
Ques. 4Which of the following defines persuasion?
A) Persuasion is a symbolic process.
B) Persuasion involves an attempt to influence.
C) Persuasion involves transmitting a message.
D) All of these are part of the definition of persuasion.
Ques. 5A limited-time offer is an example of which psychological trigger that influences people to act or believe?
A) Commitment
B) Social proof
C) Scarcity
D) Authority
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