AIDA applies to persuasive messages that are written using a direct organizational strategy. ...

AIDA applies to persuasive messages that are written using a direct organizational strategy.
Indicate whether the statement is true or false

Ques. 2

In a sales letter promoting its new hybrid vehicle, a car company included this sentence: Our new hybrid model will save you hundreds of dollars annually on gasoline expenses. The company is focusing on indirect benefits of purchasing this vehicle.
Indicate whether the statement is true or false

Ques. 3

When writing a persuasive message, it is important to expect resistance from your audience.
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Ques. 4

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader might have.
Indicate whether the statement is true or false

Ques. 5

If you expect resistance or need to educate the reader, use the direct approach for your persuasive message.
Indicate whether the statement is true or false

Ques. 6

In a practical sense, effective persuasion shows how you can help solve a problem or make life easier for your audience.
Indicate whether the statement is true or false

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AIDA applies to persuasive messages that are written using a direct organizational strategy. ...

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