Emphasizing how your product or service meets your audience's needs is part of which aspect of the AIDA approach for organizing sales messages?
A) Grabbing your audience's attention
B) Creating a sense of desire in your audience
C) Making it easy for the audience to act
D) Building your audience's interest
E) Letting your audience know how to respond
Ques. 2________ involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication.
A) Making it easy for your audience to act and respond
B) Creating a sense of desire
C) Building your audience's interest
D) Grabbing your audience's attention
E) Enabling your audience to respond favorably
Ques. 3You're writing a sales message to entice potential customers to join your gym. Telling your audience that the first 50 responders will get a free one-week trial period at your gym ________.
A) makes it difficult for your audience to act
B) is an example of social proof
C) creates a sense of desire through perceived scarcity
D) shows how you meet their scheduling needs
E) overstimulates your audience by telling them too much too soon
Ques. 4When considering potential resistance, what question should the communicator ask themselves?
A) What concerns and objections will the audience have?
B) What will motivate the audience to accept the idea?
C) How will the audience benefit?
D) What is the best medium for this message based on purpose, audience, and content?
E) What do I want the audience to do after reading the message?
Ques. 5Which of the following would be most effective if you want a store to grant your request to return an item when this is against their company policy?
A) Use direct organization to compose your message.
B) Get right to the point and refuse to do business with them if they do not comply.
C) Consider it as a routine request that does not require persuasive techniques .
D) Start spreading negative comments about the store and hope that they hear about it.
E) Explain why the policy should be waived in your case.
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