Which of the following is true for persuasive messages?
A) The messages must be competitive.
B) The message must be based on positive social outcomes.
C) The message must be compelling.
D) The message must use lively words and phrases.
E) The message must be highly visual.
Ques. 2Which of the following best describes the goals of persuasion?
A) Attempting to get the audience to purchase your product
B) Attempting to change an audience's attitudes, beliefs or actions
C) Presenting the audience with a choice
D) Using a neutral buffer to attract the people to the product
E) Using the indirect format to have people change their minds now, or at some point in the future
Ques. 3When planning a persuasive message, which of the following is the least important consideration when considering the audience?
A) Who is my audience?
B) Where is my audience located?
C) How will the culture of the audience influence the message?
D) How might the audience resist?
E) What does the decision maker consider most important?
Ques. 4Steps in planning successful persuasive messages include what?
A) Planning, writing, completing
B) Neutral buffer, reasons, decision, courteous close
C) Reasons for the message, supporting data, courteous close
D) Analysis, gathering information, selecting channel and medium, organizing
E) Analysis, audience, selecting channel and medium, writing
Ques. 5Which of the following is an essential element of persuasive messages?
A) Trust
B) Marketing
C) Sales
D) Value
E) Action
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