Establishing credibility in persuasive messages
A) is impossible unless the audience is already familiar with you.
B) is a waste of time, since data and evidence are the only things audiences find convincing.
C) requires a condescending, know-it-all tone.
D) works only when you make negative comments about your company's competitors.
E) is essential when you are trying to persuade a hostile or skeptical audience.
Ques. 2Differences in organizational culture
A) don't affect persuasive messages.
B) can profoundly affect the success of a persuasive message.
C) are important when addressing international audiences, but not those in the U.S.
D) are so complex that no one can truly understand them.
E) are important to consider for negative messages, but not for persuasive messages.
Ques. 3In persuasive messages, limiting your scope
A) is less important than in other types of messages.
B) reduces the likelihood that your audience will be convinced.
C) is critical if your audience is to understand and accept your position.
D) is unnecessary, since audiences expect these messages to be long.
E) can reduce the effectiveness of your argument.
Ques. 4Using polite language in persuasive messages
A) enhances the effectiveness of your arguments.
B) is less effective than an aggressive hard sell.
C) shows a lack of confidence, and should be avoided.
D) is effective only with external audiences.
E) is helpful in the body, but not in the opening or close.
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