Identify six ways to establish your credibility in persuasive messages.

Puscifer

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6 years ago

Identify six ways to establish your credibility in persuasive messages.

Textbook

Business Communication Essentials, Canadian Edition

Edition: 3^rd

Authors: Bovee, Thill, Scribner

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hakanurer

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6 years ago

1. Use simple language that your audience can easily understand. 2. Provide objective evidence for the claims and promises you make. 3. Identify your sources. 4. Establish common ground. The things that you have in common with your audience will help people identify with you. 5. Be objective. 6. Display your willingness to keep the audience’s best interests at heart. 7. Avoid an aggressive “hard sell.”

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