What is meant by the statement knowledge is sticky?
A) Knowledge is hard to move.
B) Knowledge is universally applicable.
C) Knowledge works only in certain situations.
D) Knowledge is intangible.
E) Knowledge is difficult to replace.
Q. 2Which model can be used to analyze the direct and indirect costs to help firms determine the actual cost of specific technology implementations?
A) supply and demand
B) return on investment
C) breakeven point
D) cost-benefit analysis
E) total cost of ownership
Q. 3The systems analyst is the catalyst for the entire change process and is responsible for making sure that everyone involved accepts the changes created by a new system.
Indicate whether the statement is true or false
Q. 4Which of the following statements is not an accurate description of the importance of knowledge to a firm?
A) Knowledge experiences network effects as more people share it.
B) Knowledge should be seen as an intangible key asset.
C) Knowledge enables firms to become more efficient in their use of scarce resources.
D) Knowledge is unconditional.
E) Much of the firm's value relies on being able to create knowledge.
Q. 5Hardware and software acquisition costs account for about ________ percent of TCO.
A) 20
B) 40
C) 50
D) 75
E) 90
Q. 6All of the following service capabilities would be found in major CRM products except
A) customer satisfaction management.
B) returns management.
C) call center & help desk.
D) service analytics.
E) order management.
Q. 7Big data is commonly used to analyze and predict consumer preferences.
Indicate whether the statement is true or false
Q. 8Selling a customer with a checking account a home improvement loan is an example of
A) operational CRM.
B) direct marketing.
C) sales force automation.
D) cross-channel promotions.
E) cross-selling.