Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?
A) search engine ads
B) video ads
C) rich media ads
D) e-mail ads
E) display ads
Q. 2The parts of an organization's infrastructure, human resources, technology, and procurement that make the delivery of the firm's products or services possible are known as ________ activities.
A) primary
B) auxiliary
C) secondary
D) service
E) support
Q. 3High-velocity decision making systems are growing rapidly for decisions classed as
A) semi-structured.
B) financial.
C) ad hoc.
D) predefined.
E) highly structured.
Q. 4________ allows a single computing resource, such as a server, to appear to the user as multiple logical resources.
A) Cloud computing
B) Virtualization
C) Quantum computing
D) Nanotechnology
E) Utility computing
Q. 5A ________ is a technical control that inspects a network's incoming and outgoing traffic and either blocks or permits it according to rules the organization establishes.
A) botnet
B) Trojan horse
C) keylogger
D) firewall
Q. 6Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?
A) social sign-on
B) collaborative shopping
C) network notification
D) social search
E) newsfeed
Q. 7What are the processes involved in group decision support systems?
What will be an ideal response?
Q. 8The ________ model highlights the primary or support activities that add a margin of value to a firm's products or services where information systems can best be applied to achieve a competitive advantage.
A) competitive forces
B) value chain
C) bargaining power
D) new entrant
E) rivalry