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Manufacturers often prefer to sell their closeouts, canceled orders, and out-of-season merchandise ...

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Manufacturers often prefer to sell their closeouts, canceled orders, and out-of-season merchandise ...

Manufacturers often prefer to sell their closeouts, canceled orders, and out-of-season merchandise to factory outlets rather than to off-price chains because ________.
A) factory outlets generate cash flow for use in manufacturing
B) manufacturer-owned outlets can generate high profit margins
C) manufacturers can control where branded products are ultimately sold
D) off-price chains have too much bargaining power

Textbook

Retail Management: A Strategic Approach

Edition: 13^th

Authors: Berman, Evans, Chatterjee

Read 35 times

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