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A retailer plans retail expenses for the following year to be 30 percent of net sales, desires a 6.0 percent (of net sales) profit margin, and assumes total reductions will be 5.0 percent of net sales. What is its required initial markup percentage?
A) 30.0
B) 36.0
C) 39.0
D) 41.0
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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