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A major home improvement retailer desires to increase its sales at the rate of 20 percent per year. This requires new stores in existing markets (to increase market penetration), renovation of existing stores that are over seven years old, and entrance into new domestic and foreign markets. The retailer also plans to pay increased attention to the female do-it-yourself segment of its market by hiring more female salespeople, gearing workshops on home repair to women, and providing delivery service at a small fee. This illustrates ________.
A) goal orientation
B) customer orientation
C) coordinated effort
D) the retailing concept
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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