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crypto crypto
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5 years ago
The most difficult task in using the objective-and-task method of promotional budgeting is ________.
A) stating an objective in clear terms
B)  determining success of an advertising campaign
C)  outlining how each objective can be accomplished
D)  determining media costs based upon the media plan
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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muddersmudders
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5 years ago
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