Which of the following is the optimal budgeting method?

Which of the following is the optimal budgeting method?
 a. IMC c. objective task
  b. SMC d. None of the above.

Question 2

Many marketing communications managers in large companies that have rich and long histories tend to rely on tradition. They do not want to rock the boat.. Therefore, which of the following budgeting methods will most likely be used?
 a. quantitative c. previous budget
  b. ratio of sales d. None of the above.

Question 3

Which of the following budgeting methods allocates resources based on the previous budget, possibly with some adjustments?
 a. past budget c. historical budget
  b. previous budget d. All of the above.

Question 4

Which of the following entities uses the all-you-can-afford budgeting method due to thinking that marketing communications is a form of investment?
 a. big businesses c. governments
  b. small businesses d. not-for-profits

Question 5

Which of the following entities usually use the all-you-can-afford methods due to resources scarcity?
 a. big businesses c. governments
  b. small businesses d. non-for-profits

Question 6

Which of the following budgeting methods calls for marketing communications managers to develop their marketing communications budgets by defining their objectives clearly, determining the marketing communications programs (tasks) to achieve these objectives, and estimating the costs of these programs?
 a. quantitative c. competitive
  b. ratio to sales d. objective task

Question 7

Which of the following budgeting methods is considered to be the ideal methodbut also the most tedious?
 a. quantitative c. objective task
  b. ratio to sales d. all you can afford

Question 8

Which of the following budgeting methods is quite arbitrary and is based on the notion that a good marketing communications budget is as much as the firm can afford to spend?
 a. all you can spend c. all you can account for
  b. all you can afford d. None of the above.