What are the four characteristics of culture? How can an international manager adapt to a culture ...

 Culture reflects learned behavior that is transmitted from one member of society to another, its elements are interrelated, it is adaptive and changes in response to the external forces that affect the society, and it is shared by members of the society. To be successful, international businesspeople traveling abroad must remember that they are the foreigners and must attempt to behave according to the rules of the culture at hand. There are numerous ways to obtain knowledge about other cultures to achieve cross-cultural literacy. The best and most common way, not surprisingly, is through personal experience that results from conducting business abroadas part of either a business trip or a long-term assignmentor from nonbusiness travel. Many firms, such as Motorola, offer cross-cultural training programs to their employees headed for foreign assignments. Information about specific cultures can also be obtained from various published sources.

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