Define and give an example of the phrasing of the self-concept (distinctive competence) component in ...

 The self-concept component of a mission statement asks the question, "What is the firm's major competitive advantage?" Examples of the self-concept component are: "We are committed to leapfrogging ongoing competition within 1,000 days by unleashing the constructive and creative abilities and energies of each of its employees."; "We strive for continuous improvement in everything we do."; "and strive to maintain our reputation as the most personable drugstore"; "at the lowest prices of any retail store"; "and expert advice"; "Our vessels use emission-friendly engines; we strive to bring repeat tourists to all communities."