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Rob Fernndez is a sales representative employed by Computer Resources, a computer supplier that ...

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Rob Fernndez is a sales representative employed by Computer Resources, a computer supplier that ...

Rob Fernndez is a sales representative employed by Computer Resources, a computer supplier that develops customer solutions that combine computer hardware, software, installation, and training. When Rob brings together many parts of the company's product mix in order to develop a customized customer solution, this is referred to as:
A) developing a product configuration
B) establishing a strategic priority
C) qualifying product benefits
D) quantifying product features
E) creating a value statement

Textbook

Selling Today: Partnering to Create Value

Edition: 14^th

Authors: Manning, Ahearne, Reece

Read 118 times

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More solutions for this book are available here

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I'm still confused, but thanks for answering correctly

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