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beunique123! beunique123!
wrote...
Posts: 318
5 years ago
List and discuss the four major parts of the need-satisfaction model.
Textbook 
Selling Today: Partnering to Create Value

Selling Today: Partnering to Create Value


Edition: 14th
Authors:
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Replies
wrote...
5 years ago
 
1. Need discovery. Salespeople who skillfully diagnose customer needs are in a better position to select the most suitable product.
2. Selection of the solution. Product selection is the key to maximum customer satisfaction.
3. Need satisfaction. This step can be achieved through informing, persuading, or reminding.
4. Servicing the sale. This step is necessary to ensure maximum satisfaction which results in repeat business and referrals.
beunique123! Author
wrote...
5 years ago
White Heavy Checkmark Correct!
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