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Define product differentiation and discuss the role that customer perceptions play in product differentiation.

dukesroyalty

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5 years ago

Define product differentiation and discuss the role that customer perceptions play in product differentiation.

Define product differentiation and discuss the role that customer perceptions play in product differentiation.

Textbook

Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases

Edition: 6^th

Authors: Barney, Hesterly

Read 87 times

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Jeslinn

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dukesroyalty Author

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Jeslinn

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