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EllieIx88 EllieIx88
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6 years ago
If an electronics manufacturer were to acquire a chain of retail electronic stores to sell its products, this would be an example of a ________ merger.
A) vertical
B) horizontal
C) market extension
D) product extension
Textbook 
Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases


Edition: 6th
Authors:
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whyalone9xwhyalone9x
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6 years ago
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EllieIx88 Author
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#2
6 years ago
Exactly what I needed for my project, TYSM
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