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Informational strategy is a key component of lobbying. Discuss.
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Test Bank for Business and Its Environment
Edition: 7th
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The strategic provision of information is the principal component of lobbying, testimony in legislative or regulatory proceedings, and public advocacy. Information enables officeholders to better serve their constituents and pursue their policy interests. Interest groups thus employ informational strategies in an attempt to influence outcomes. Informational strategies typically involve providing information favorable to the firm or interest group. To implement an informational strategy through lobbying, an interest group may invest in obtaining access to legislators or administrative officials. Influence thus often has two stages. The first involves obtaining access, and the second involves the strategic provision of information. In public processes such as those of many regulatory agencies, interests have due process rights to participate in the process and provide information. In legislative institutions, however, access to a pivotal legislator is not guaranteed and may have to be developed. A firm s rent chain can provide access through the constituency connection.
Lobbying involves the strategic provision of two types of informationtechnical and political. Technical information pertains to the likely consequences of alternatives. Political information pertains to the effects of alternatives on the constituents of officeholders. Political information is often provided in conjunction with representation and majority building strategies. Both technical and political information may be provided strategicallyadvocating the outcome sought by the interest. This may involve the strategic advocacy of a position, the choice of methodologies that generate data and conclusions favorable to an interest, or the emphasis on favorable, and de-emphasis on unfavorable, information. Some informational strategies are counteractive that is, they are undertaken to counter the information provided by an opposing interest.
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