× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
r
4
L
4
3
d
3
M
3
l
3
V
3
s
3
d
3
a
3
g
3
j
3
New Topic  
abrah25 abrah25
wrote...
Posts: 1308
Rep: 0 0
5 years ago
17. Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its “Put a                  Tiger   in   Your   Tank”   ad   campaign.   Which   of   the   following   conclusions   formed   the   rationale   for         the famous campaign?
a. The size of the tiger enhances a male’s ego. b. The tiger supplies powerful animal symbolism and it contains vaguely sexual     undertones. c. Orange and black are two of the most powerful colors in the color spectrum. d. The playful nature of the tiger is appealing to female consumers.
Read 116 times
1 Reply

Related Topics

Replies
wrote...
Educator
5 years ago
https://biology-forums.com/index.php?topic=673396.0
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1890 People Browsing
Related Images
  
 533
  
 548
  
 349
Your Opinion
Do you believe in global warming?
Votes: 488