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abrah25 abrah25
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5 years ago
21. All consumers carry schemata in their minds when they enter the marketplace. According to
the principles of perceptual vigilance and defense, a marketer should be careful to create a
promotion for the new product that ________.
a. is simple and easy to understand
b. requires that customers defend their current views about the product category
c. conforms to the customers’ schemata
d. violates the customers’ schemata
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Educator
5 years ago
https://biology-forums.com/index.php?topic=673240.0
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