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The main actors in the task environment are the components of demographics, economics, physical ...

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The main actors in the task environment are the components of demographics, economics, physical ...

Question 1.

A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver the physical product or service(s) to the buyer or user.

• true

• false

Question 2.

The main actors in the task environment are the components of demographics, economics, physical setting, technology, the political-legal system, and the social-cultural arena.

• true

• false

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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