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coolcat coolcat
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Posts: 436
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5 years ago

Question 1.

Attracting a new customer may cost five times as much as doing a good enough job to retain an existing one.

• true

• false

Question 2.

The marketing-mix component called promotion includes such items as product variety, design, packaging, services, and warranties.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 60 times
2 Replies

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Replies
wrote...
5 years ago

Answer 1

true

Answer 2

false
coolcat Author
wrote...
5 years ago
Thanks
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