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Alek Hsiang Alek Hsiang
wrote...
Posts: 383
Rep: 1 0
5 years ago

Question 1.

In most companies,  marketing should focus on the customer and other departments should focus on the business itself.

• true

• false

Question 2.

Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer satisfaction, and product quality in the evaluation of the effectiveness of marketing activities.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 73 times
1 Reply

Related Topics

Replies
wrote...
5 years ago

Answer 1

false

Answer 2

true
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