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Villerys39 Villerys39
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5 years ago

Question 1.

McDonald's has often teamed up with Disney to offer products related to current Disney films as part of its meals for children.  The best description of this form of alliance would a ________.

• promotional alliance

• network alliance

• logistics alliance

• product alliance

• pricing collaboration

Question 2.

Abbot Laboratories warehouses and delivers 3M's medical and surgical products to hospitals across the United States.  The best description of this form of alliance would a ________.

• pricing collaboration

• product alliance

• promotional alliance

• logistics alliance

• network alliance
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Matt. D.Matt. D.
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Villerys39 Author
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#2
5 years ago
Brilliant
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